The brand

2017

"I wanted to be a pilot, that was my biggest dream. But that didn't happen when I lost my hearing on the left side overnight in 2017. The diagnosis at the time: "sudden hearing loss", an infarction of the ear. After hospital stays, diagnostics and treatment, my hearing could not be restored. The dream of flying was over. But giving up was not an option." (Philipp Mischuretz, CEO Don't sink pull up™)

12.2023

The first sketches and ideas emerge.

2024

Further conception, development of the brand.

05.2024

Registration of the trademark "Don't sink pull up".

08.2024

Finished first collection and creation of product photos.

12.2024

Publication of the brand on social media.

01.2025

sales launch.